The most popular social networking site today is undoubtedly Instagram, which is used by millions of people worldwide. However, although Instagram is incredibly popular, it’s one of the least essential online marketing tools for e-commerce. It is especially true if you are not aware of the best practices for using this popular website to promote your business.
Facebook and Twitter are a little more effective in promoting your products, but their user base is not as large as Instagram’s. If you don’t have a considerable number of fans or followers on these platforms, they may not be right for your business. Such means that you need to find a more effective way to attract customers to your website.
Since so many people use Instagram for both personal and professional reasons, you want to use the platform to promote a service offering that you can offer your customers for free. But how do you do this?
One way to get people to visit your website and take action is to post a beautiful photo of yourself with your brand. Make sure the photo is captioned correctly so that the viewers can easily understand what you are promoting. For example, instead of “Get three free items” try “Gift for getting in on our free giveaway”. You can also add relevant hashtags to help people find your social media profile, such as #freegiveaway.
Post small amounts of content and photos on Instagram every day, rather than posting all at once. As people share your pictures with their friends, they will begin to trust you and want to connect with you. They will look forward to seeing more of your content on Instagram.
As with regular updates on Facebook and Twitter, your audience will value the content you produce on Instagram. Always post valuable content, rather than just spamming your timeline with memes, videos, and meaningless links. Your followers will get tired of following you simply because they see that you are only posting link after link. It is not what Instagram Marketing by Social Medic is all about.
In addition to providing valuable content on the social media platform, your brand can also highlight your unique selling proposition (USP). It is a unique feature that makes you different from all other brands in your niche. For example, if you offer gifts to customers who sign up for your newsletter, you could highlight this as an example of your USP.
Since Instagram Marketing by Social Medic is a relatively new platform, you’ll need to learn how to use it before you start posting. With enough time, effort, and patience, you’ll be able to learn the ins and outs of the platform and ultimately begin to develop a following. After you’ve developed a following, you can start to use the platform as a useful marketing tool.
No matter whether you want to use Instagram to promote your product or to start a business, you’ll need to offer your audience something free first. Once you have them interested in your free offer, they’ll be more likely to buy the item that you are promoting. It’s not difficult to get people to take action once you have your audience interested in something for free.